Fitness & Nutrition Coaching for Real Life
You need one that actually fits your life.
I help women in their late 30s and 40s lose fat, build confidence, and build habits that hold — without overhauling everything they’ve worked for.
200 lbs → NPC stage · Mom of 4 · Homeschooler · Two businesses · Not one perfect week.
8.4 lbs
avg lost per Shred round
70 lbs
longest client transformation
4 pillars
of the Lifestyle Lean method
5+ years
coaching women who have a life
Sound familiar?
You're doing everything right. And nothing is working.
You’re not lazy. You’re not undisciplined. You show up for everyone and everything in your life. But when it comes to your own body, something keeps not sticking.
You grab a towel when your husband walks in. You put your kids in front of you in family photos. You haven't taken your coverup off at the pool in years.
You've tried tracking macros, Whole30, cardio five days a week — and nothing has stuck long enough to actually change anything.
You eat perfectly Monday through Thursday, then one dinner out Friday derails the whole week — and by Sunday you're "starting fresh Monday."
You're exhausted by 6pm. You know what you should do. But the plan you're following was never built for a life like yours.
You wonder if this is just what your 40s feel like now. And you're not ready to accept that.
Meet Erin
I went from 200 lbs to the NPC stage. Not with a perfect plan — with a sustainable one.
I’m a certified nutrition and fitness coach, wife, homeschooling mom of four, and the founder of Erin Moore Coaching. I know exactly what it feels like to want to change your body while running a full, real, complicated life — because I’ve lived it.
I was 200 lbs, hiding in family photos, convinced my body just didn’t work anymore. I didn’t overhaul my life to change that. I built systems that fit inside it. Four years later I competed on the NPC stage — not one perfect week in the process.
That system is what I teach every client. It works because it was built for women who actually have a life.
Certified Nutrition Coach
Personal Trainer
Mom of 4
Homeschool Mom
NPC Competitor
The Method
The Four Pillars of Lifestyle Lean
Most programs give you two pillars — nutrition and movement — and wonder why women can’t sustain them. The Lifestyle Lean method addresses all four. Because your body responds to all four.
Move
Strength training that protects muscle, burns fat, and builds the body you want — not just sweat for the sake of it.
Intent
The planning and prep systems that eliminate decision fatigue. This is the piece nobody talks about — and it’s the whole game.
Nourish
Custom macros built for your body, your hormones, and your real life. Not a template. Not a calculator. Yours.
Restore
Sleep, stress management, and recovery habits that bring cortisol down. You can’t out-train a stress response — you have to address it.
Work With Me
Three ways in. One method.
Every offer is built on the same four pillars. The difference is the level of support, customization, and access.
Highest Touch
1:1 Coaching
Exclusive discount for active Lifestyle Lean Collective members. Stackable with your current membership.
- Custom macros built for your specific body and goals
- Weekly individual check-ins with real feedback
- Texting and voice messaging access to Erin
- Quarterly goal-setting and progress reviews
- Fully personalized training plan
Last Round Before Summer
Six Week Shred
Six focused weeks of custom macros, fat-burning workouts, and real accountability.
Enrollment opens April 7.
- Custom macros built for your body and goals
- Fat-burning, muscle-preserving workouts
- Weekly individual check-ins with Erin
- Group coaching calls + daily community
- Lifestyle Lean Autopilot Systems training
From $279 · Waitlist opens April 6
Last Round Before Summer
Lifestyle Lean Collective
The community and accountability that keeps your habits running after the Shred ends.
- Weekly strength, cardio, yoga + breathwork training
- Weekly live Q&A with Erin
- Monthly planning sessions
- Unlimited form checks
- Quarterly masterclasses
$39/month · Cancel anytime
Client Results
Real women. Real results. Real lives.
These aren’t women who had perfect weeks. They’re women who showed up consistently — and built something that lasted.
“I’m 30 lbs down and have maintained it since May 2023. I’m in smaller clothes and enjoying compliments from others!”
Elizabeth, 39
Teacher and mom of 2
30 lbs lost · maintained
“I can breathe again. I don’t feel pain at the end of the day taking off jeans that had gotten too tight. Moving through life is so much easier.”
Alicia, 42
Full-time working mom
Confidence restored
“My body looks completely different from when I started. Through 2 fat loss phases I’ve lost nearly 30 lbs and gone down several sizes. I can also deadlift more than my bodyweight!”
Rachel, 41
Director of Business Operations, NYC
~30 lbs · multiple sizes down
“I lost 30 lbs and over 22 inches. Thank you Erin for giving me back my health!”
Emily, 47
Nurse and mom of 3
30 lbs · 22 inches lost
Free Download
Finally figure out what's actually holding you back.
The Lifestyle Lean Blueprint is a free guide that helps you audit where you are, identify what’s keeping you stuck, and start building the right habits — one pillar at a time. No overwhelm. No overhaul. Just clarity.
- A self-audit to identify your real challenge (perfectionism, overwhelm, time, guilt — most women are surprised by what they find)
- A habits inventory to see what you're already doing right
- An introduction to the Four Pillars of Lifestyle Lean and what each one actually means for your life
- A simple 5-step system for building one pillar at a time — so you never try to change everything at once again
"Time to put your fitness on autopilot."
Drop your name and email and I’ll send the Blueprint straight to your inbox — free.
No spam. Unsubscribe anytime.
You've been waiting for
the right time.
There is no perfect time. There is only now — and the version of you that stops waiting for one. The women who get results aren’t more disciplined. They just stopped starting over and built something that holds.
1:1 Coaching · Six Week Shred · Lifestyle Lean Collective
Simplify Your Journey to Confident Living
Do you ever look at yourself in the mirror, and then see coaches online that have bodies (and lives) that look nothing like yours? You want to feel confident in your skin, but nothing seems to work and you just don’t have time to keep spinning your wheels.
Hi! I’m Erin. A coach who understands your life and your struggles, and meets you where you actually are. Let’s clear the confusion, and work with your actual life instead of against it.
Simplify Your Journey to Confident Living
Do you ever look at yourself in the mirror, and then see coaches online that have bodies (and lives) that look nothing like yours? You want to feel confident in your skin, but nothing seems to work and you just don’t have time to keep spinning your wheels.
Hi! I’m Erin. A coach who understands your life and your struggles, and meets you where you actually are. Let’s clear the confusion, and work with your actual life instead of against it.
The Four Pillars of Lifestyle Lean
At EMC, we take a holistic approach to health and fitness which includes mastering things like time management, nutrition, training, steps, hydration, stress management, sleep and meal planning. We take every client of ours through our 4 Pillars of Lifestyle Lean in each of our offers.
Move
intent
nourish
restore
YOUR JOURNEY STARTS HERE
Your Personalized Path to Success
We know that every person’s health and fitness journey is going to look different. Our online nutrition and fitness coaching programs focus on macro nutrients, nutritional periodization, fat loss, body recomposition and muscle building.
All programs are designed for busy women who need a health solution that is sustainable and doesn’t just lead to a quick fix that will fail in the long term. We’ve been there. We know what it takes to get you where you’re wanting to go. Let’s walk this journey together!
1:1 Coaching
This option offers our highest level of accountability, customization and access. We start by assessing where you are, and setting quarterly goals. We check in weekly, and you also get texting/voice messaging access.
6 Week Shred
The Six-Week Shred is the ultimate solution for busy moms who are ready to ditch the overwhelm, lose fat, boost their energy, and finally feel confident in their own skin—all without sacrificing time with their family or the foods they love.
Lifestyle Lean Collective
Our monthly membership offers weekly training (strength training + cardio + yoga + breath-work), weekly Q&As with Erin, monthly planning sessions, unlimited form checks, quarterly masterclass, and more!
Upcoming Masterclass!
Conquering Consistency
$79
Signup for my new, upcoming Masterclass, Conquering Consistency. This 90 minute class will be taught live at 7pm CST on Tuesday, March 19. PDF and recording included!
Get the Free Planning Guide!
Drop your email here for a free planning guide and to get on the list for Erin’s newsletter!
MEET THE FOUNDER
I’m Erin and I am so glad you’re here!
I’m a wife, homeschooling mom of 4 busy kids, evening taxi driver, audiobook listener, personal trainer and nutrition coach! Over the past 5 years, I’ve been on my own journey forming habits that have helped me lose 35lbs and have the body that I always thought was out of my reach. A few years ago, I started EMC where I help women just like me get the body and lifestyle that they actually want.
Past Client Results
I’m 30 lbs down and have maintained it since may 2023! Also in smaller clothes and enjoying compliments from others!
I can breathe again! I don't feel pain at the end of the day taking off jeans that had gotten too tight. In many ways, moving through life is so much easier.
My body looks completely different from when I started with Erin. Through 2 fat loss phases, I've lost nearly 30lbs and have gone down several sizes in clothes. I can also deadlift more than my bodyweight!
I lost 30 lbs and over 22 inches. Thank you Erin for giving me back my health!
Brands I Love
Your healthy living is right around the corner!
There will always be things keeping you busy. There will never be enough time, and there will always be too much stuff to do. But you deserve to prioritize YOU. You can’t pour from an empty cup, and you need to make sure your cup is filled first.
Today is an opportunity for you to start on your new health journey. With our variety of course and coaching offerings, there is sure to be the perfect solution for what you are needing. Get started by checking them out using the button below!